Higher Education

Shikha Luchmun

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Title

Dr

Qualification abbreviations

Advanced Dip Marketing (CIM- UK), MBus [Marketing – VU(Mel)], MBus [Tourism – VU (Mel)], DBA [VU (Mel)]

Profile

Employed as full time lecturer in the Higher Education Department. Have also been teaching at Victoria University for the past 1 year. Before joining Holmes Institute, Shikha worked at Jetstar for 6 years in their Customer Care Department.

Research areas

  • Marketing
  • Strategy
  • Management

Teaching interests and areas

  • Introduction to Marketing
  • Global Management
  • Strategic Management
  • Business Research
  • Consumer Behaviour
  • Business Research

Memberships

  • ACIM (Associate Member of the Chartered Institute of Marketing)
  • Member of the Golden Key Society

Publications

Conference papers

Luchmun, S & Nguyen, T.-H. (2017, 4-8 December). Competitiveness of domestic airlines in Australia. Paper presented at the Australian and New Zealand Academy of Management (ANZAM) Conference, RMIT University, Victoria, Australia.