Higher Education

Bachelor of Business (BBus)
063634M (QLD), 058264G (NSW), 057002E (VIC)

Course Structure and Content

The Bachelor of Business comprises 16 core subjects and a choice of 8 electives. If students wish to major in Management, Marketing or International Business, the 8 electives must include 4 compulsory subjects for the major of choice.

Core Subjects

  • Interpersonal & Electronic Communication
  • Information Technology for Business
  • Organisational Behaviour
  • Decision Making & Problem Solving
  • Accounting for Business
  • Economics and International Trade
  • Managing People & Organisations
  • Marketing
  • Marketing Research
  • Services Marketing & Relationship Marketing
  • Performance Management for Human Resources
  • Comparative Business Ethics & Social Responsibility
  • Integrated Business Management Project
  • E-Business Applications
  • International Strategic Management
  • Trends in the Global Business Environment

+ 8 Electives

Major Options

Students can choose one of the following three areas as their major.

Major in Management

  • Human Resource Development
  • Organisational Structure and Effectiveness
  • Leadership Development
  • SME Business Models

Major in Marketing (choose any 4 subjects)

  • Buyer Behaviour
  • Retail Management
  • Supply & Distribution Chain Management
  • Entrepreneurship and the SME
  • Marketing Communications

Major in International Business

  • Organisational Structure and Effectiveness
  • International and Global Business
  • Export Market Development and International Trade
  • Cross-Cultural Management and Communication


Year 1Year 2Year 3
Interpersonal & Electronic CommunicationMarketing ResearchIntegrated Business Management Project
Information Technology for BusinessServices Marketing & Relationship MarketingE-Business Applications
Organisational BehaviourPerformance Management for Human ResourcesInternational Strategic Management
Decision Making & Problem SolvingComparative Business Ethics & Social Responsibility+2 Compulsory Major Subjects
Accounting for Business+2 Compulsory Major Subjects+2 General Electives
Economics & International Trade+2 General Electives 
Managing People & Organisations  

Major - Management

A major in Management allows students to explore, appreciate and understand current issues relating to the management of people in various organisational settings. The Holmes Management major adopts a wider spectrum of management issues, ranging from human resources, organisantional structure and design and pays particular attention to entrepreneurship.

Graduates will cultivate:

  • The art of negotiation and bargaining.
  • An understanding of individual and group behaviour in organisations.
  • An awareness of organisational structures and their impact on performance.
  • The leadership skills required of a manager


Year 1Year 2Year 3
Interpersonal & Electronic CommunicationMarketing ResearchIntegrated Business Management Project
Information Technology for BusinessServices Marketing & Relationship MarketingE-Business Applications
Organisational BehaviourPerformance Management for Human ResourcesInternational Strategic Management
Decision Making & Problem SolvingComparative Business Ethics & Social ResponsibilityEntrepreneurship and the SME
Accounting for BusinessHuman Resource Development+2 General Electives
Economics & International TradeOrganisational Structure & Effectiveness 
Managing People & Organisations +2 General Electives 


Major - Marketing

A major in Marketing gives students the opportunity to explore today's exciting world of brands, advertising, and consumer psychology. The Holmes Marketing major offers students a broad understanding of various aspects of marketing activity, relevant to not only the multinational company but also to the entrepreneurial enterprises, family business and start-ups.

Graduates will develop:

  • A critical understanding of how, why and when consumers are influenced by marketing
  • A creative flair for developing new product concepts and an analytical approach to assessing feasibilty and commercial opportunities
  • An appreciation for the importance of logistics in meeting customer needs
  • An holistic view of how marketing communication tools can work together to promote a company's products and services


Year 1Year 2Year 3
Interpersonal & Electronic CommunicationMarketing ResearchIntegrated Business Management Project
Information Technology for BusinessServices Marketing & Relationship MarketingE-Business Applications
Organisational BehaviourPerformance Management for Human ResourcesInternational Strategic Management
Decision Making & Problem SolvingComparative Business Ethics & Social Responsibility Marketing Communications
Accounting for BusinessBuyer BehaviourSupply & Distribution Chain Management
Economics & International Trade Product & Service Planning and Management
Managing People & Organisations +2 Electives +2 Electives


Major - International Business

A major in International Business provides knowledge and skills that allow graduates to perform effectively in the global business environment. The Holmes International Business major highlights contemporary issues and trends that influence international business.

Graduates will develop:

  • A thorough knowledge of the dynamics at play in international business
  • An understanding of export trade and the development of markets, especially in the Asia-Pacific region
  • An appreciation for the management implications of international human resources 
  • The skills to communicate effectively across cultures


Year 1Year 2Year 3
Interpersonal & Electronic CommunicationMarketing ResearchIntegrated Business Management Project
Information Technology for BusinessServices Marketing & Relationship MarketingE-Business Applications
Organisational BehaviourPerformance Management for Human ResourcesInternational Strategic Management
Decision Making & Problem SolvingComparative Business Ethics & Social ResponsibilityCross-Cultural Management & Communication
Accounting for BusinessInternational & Global BusinessExport Market Development and International Trade
Economics & International TradeOrganisational Structure & EffectivenessNew Trends in Global Business Environment
Managing People & Organisations +2 General Electives +2 General Electives


Subject Description

HC1010 - Accounting for Business
Accounting for business provides the students with the ability to analyse business accounting, booking and information requirements and produce comprehensive accounting system, be able to Interpret and comply with and statutory requirements, organisational policies and procedures related to business accounting practices and demonstrate ethical and legal accounting practices and appreciate the difficulties and assumptions involved in the preparation of financial statements.

HC1021 - Interpersonal and Electronic Communication
Interpersonal and Electronic Communication provides students with a real life experience of modern business environment dynamics and its implications for communication. The subject also allows students to reflect upon the implications and consequences of increased technology usage for communication within organisations. Students will develop sound skills for various communication forms such as report writing, oral presentation, interviews and e-mail communication.

HC1031 - Managing People and Organisations
Managing People and Organisations examines the dynamics at play in organisations with varying cultural environments. The subject also explores the changing role and functions of the manager in different organisations. This subject presents the opportunity to critically assess current management practices and also to explore global trends in management issues.

HC1041 - Information Technology for Business
Information Technology for Business aims to provide end users of information technology with a working knowledge of computer hardware and software applications in the various areas of business such as marketing, operations, manufacturing, human resources, etc. The role of information technology in global business is explored as well as networked businesses of small and medium sized enterprise.

HC1052 - Organisational Behaviour 
Organisational behaviour provides students with a platform for understanding the dynamics of individual and group interaction with an organisational setting. The subject is particularly relevant in the context of current debates about human capital in a knowledge-based society. Students will have the ability to assess the impact of the behaviour of individual people on other members of an organisation, within a change management framework.

HC1062 - Decision Making and Problem Solving
This subject covers the main concept and theories of doing business-related research and produce a foundation for a decision maker from which to make respective decisions to avert a problem or embrace an opportunity.

HC1072 - Economics and International Trade
Economics and International Trade emphasises contemporary developments and applications of macroeconomic concepts, and foundations of business cycles and international trade. The student is also introduced to key microeconomic issues related to supply and demand. The focus of the subject, however, is the development of macroeconomic models that are applied to issues such as inflation, and the balance of payments to demonstrate relationships between macroeconomic policy and international trade.

HC1082 - Marketing
Marketing aims to challenge conventional marketing principles and practices. Students will be exposed to founding marketing concepts, theories and principles, and will critically assess their relevance in today's marketplace. Students will apply this knowledge to conceptualise new marketing ideas, develop marketing plans, and explore entrepreneurial strategies for competitive advantage.

HC2022 - Marketing Research
This subject relates strongly to practice, drawing on actual examples. It introduces the nature, importance, methods and tools of marketing research and data analysis, discussing the importance and utility of research in the context of developing applied plans and decision-making about marketing.

HC2091 - Business Finance
Business Finance provides students with the opportunity to explore ways in which to analyse and evaluate the performance of both small and medium sized businesses and publicly listed firms. Students will have a thorough appreciation and understanding of effective risk management, methods to control investment in working capital, and the management of accounts receivable and inventory.

HC2101 - Performance Management for Human Resources 
Performance management for Human Resources examines how individuals in an organisation contribute to overall performance. Specifically, this subject highlights techniques, functions and management approaches that inhibit or enhance organisational performance. Students will possess the necessary skills to identify performance-related issues in various organisational settings.

HC2112 - Services Marketing and Relationship Marketing
Services marketing and relationship marketing identifies the complexities involved in the marketing and management of intangible services. In addition, the subject explores the importance of building strong customer relationships and its impact on business growth. Students will assess the current service orientation of various organisations and will possess the necessary knowledge to develop and implement relevant relationship marketing strategies.

HC2121 - Comparative Business Ethics and Social Responsibility
Comparative Business Ethics and Social responsibility develops students' awareness of how national and organisational culture shapes thinking about ethics, morals and social responsibility. Scenario building exercises are used to analyse and apply this thinking to social, political and economic contexts, and students will investigate global best practices for corporate social responsibility.

HC3131 - Integrated Business Management Project
Integrated Business Management project is a capstone subject that aims to provide students with the opportunity to synthesise knowledge acquired throughout the degree in the design, development and implementation of a business management project. This is a negotiated project with specific objectives and guidelines, and may be completed individually or in small groups, with permission from the Academic Coordinator.

HC3141 - International Strategic Management
International Strategic Management explores the opportunities for gaining competitive advantage in global markets in light of changing management trends. Using business simulation and case studies, factors such as the interrelationship of leadership, corporate culture, company history and macro-environmental issues are analysed for influence on strategy formation and strategic behaviour of managers.

HC3152 - eBusiness Applications
E-Business Applications provides students with a broad knowledge of e-business foundations, applications and implications on individuals, organisations, society and government. The effect of e-business on the internal processes, structures, and strategies of an organisation are identified and discussed. Students will also evaluate the relevance of e-business applications in a range of business settings, with a focus on implications for entrepreneurs and small and medium sized businesses.

HI2011 - International and Global Business
Examines international business concepts, topics, and cases from the viewpoint of managers and their organisations considering issues from the perspective of why should a business manager be familiar with this issue, and what practical benefit will such knowledge give to the manager and the manager's organisation?

HI3021 - Export Market Development
The purpose of this subject is to provide an understanding of export management introducing students to the principles and practices of Export market Development and International Trade. Topics covered include the role of market research and metrics in formulating export strategy in response to specific market conditions. A general discussion of the fundamental role of exporting in the overall framework of both business and non-business settings is undertaken. The basic tools of export management such as documentation, foreign currency, market entry strategies, pricing, financing, risk assessment and promotion are also discussed.

HI3031 - New Trends in a Global Environment 
This subject examines the processes that shape and reshape the social, economic, political, and technological environments of global business. Due to the interdependent nature of such influences, individuals and communities are linked. This subject seeks to identify and discuss current and emerging trends and developments in global business. Using case study approaches and seminar style lectures, global business practices, especially those operating across borders, are examined and critically analysed. The implications of new and emerging trends in global business practices for communities around the globe are discussed.

HI3042 - Cross-Cultural Management and Communication
This subject seeks to develop applied knowledge of national cultures and the impact of this on managing people across borders from a human resource management perspective. The different ways cultural values are expressed in social behaviour and the communication process are explored using international case studies. Problems of cross-cultural communication are examined using case studies in relation to such contemporary issues as equity in the workplace and ethical issues in business operations.

HK2011 - Buyer Behaviour
The study of how and why consumers enter into purchase transactions provides essential information to marketers. In this course, we will explore consumer decision making and undertake an in-depth review of the internal and external factors that influence individual and group purchase decisions. The material will be studied from both a marketing management and applied social sciences perspective with the aim of assisting you in using your knowledge of consumer behaviour to make better marketing decisions.

HK3031 - Supply and Distribution Chain Management 
In today's fast changing economy, the rules for interacting with suppliers and customers have changed. Supply chains in all industries are encountering new requirements for competition, Channel management involves determining the most efficient and effective way of getting the product from the manufacturer to the end user.

HK3041 - Product & Service Planning and Management
This subject is critical in the development of skills regarding the development and management of new products and services. After successfully completing this subject, it is expected that students will be able to: understand the new product development process and the various parts of it; develop a new product development plan and explain all important aspects of product and services planning and management decision making.

HK3052 - Marketing Communications
Marketing Communications explains the concept and importance of integrated marketing communications (IMC), how to develop an IMC strategy, operational plan, and budget. Most importantly, students will know how to use different marketing tools effectively and appropriately when communicating to different target markets.

HM2011 - Human Resource Development 
Human Resources Development (HRD) has been defined as "a set of systematic and planned activities designed by an organisation to provide its members with the opportunities to learn necessary skills to meet current and future job demands". This course endeavours to explain the theories and practices that underpin such strategies and perspectives. The course aims to develop an appreciation of the central importance of human resource strategies for all organisations.

HM2022 - Organisational Structure and Effectiveness 
This subject critically explores the management of individuals and groups in detail. For this subject students are required to apply knowledge and insights through case studies and scenarios.

HM3041 - Entrepreneurship and the SMEs
The fundamental rationale for this subject is that, by the time you complete this third year subject, you will know where to look for business opportunities and know what it takes to create wealth and manage innovation.


Course Location
Gold Coast