Higher Education

Dr Anh Viet Le







2015: PhD, La Trobe University, Australia

Thesis: Vietnamese Domestic Tourism: An Investigation of In Situ Decision Making Behaviour

2004-2006: Master of Banking and Finance, Paris Dauphine University and ESCP- EAP, France

1997-2001: Bachelor of Finance, Academy of Finance, Vietnam


I am lecturer of Higher Degree Department. Before joining Holmes Institutes, I was previously a lecturer in Business Administration Department, Academic of Banking and Finance, Vietnam for 11 years. My research interest is in consumer behaviour, with a particular focus on tourist behaviour, festival, event and attraction management. I have published several publications in these areas.

Teaching areas

  • Marketing, Event and Advertising
  • Consumer behaviour
  • Tourism Management
  • Human Resource Management
  • Research Methods


  • Tourism Research Information Network (TRINET)


Journal papers Forthcoming

  • Anh, L. V., & Huong, N.T. (2017). An investigation of in situ decision making behaviour: In the context of Vietnamese Domestic Tourism. In International Journal of Tourism Research.
  • Anh, L. V., Frew, E., & Lade, C. (2017). The influences of external factors on In situ decision making behaviour. In Tourism Management

Conference Papers

  • Anh, L. V., Frew, E., & Lade, C. (2014). In situ decision making behaviour of domestic tourists: A conceptual framework. CAUTHE 2014: Tourism and Hospitality in the Contemporary World: Trends, Changes and Complexity. Brisbane: School of Tourism, the University of Queensland, 2014.

Book Chapters

  • Thanh, D.T.M., Tuan, N. Q., & Anh, L.V. (2016). Advertising Management. Vietnam, Finance Publishing House.
  • Hoai, D.T.T., Huong, D.K & Anh, L.V. (2011). Corporate Culture. Vietnam, Finance Publishing House.
  • Cach, N.M & Anh, L.V. (2010). Public Relation. Vietnam, Finance Publishing House.
  • Nong, D. C., Dien, N. X., Mai, V. T., Anh, L. V., Khanh, V.T.V., Loc, T. D., & Tuyet, D. T. (2010). Business Management. Vietnam, Finance Publishing House.