Higher Education

Dr Alex Kouznetsov





Senior Lecturer

Qualification abbreviations



Dr. Alex Kouznetsov has taught Statistics, Management and International Business courses at a number of universities, across Victoria, including Monash, Deakin, Swinburne for more than 15 years. Currently, he is a senior lecturer in International Business and Research methods at Holmes Institute in Melbourne. His research and teaching interests encompass the institutional development of the economies of Eastern Europe and entry strategy. He has published in international peer reviewed journals in these areas. Alex is a member of the Academy of International Business and the American Marketing Association.

Teaching areas

  • Economics
  • Research methods/statistics
  • Marketing
  • International Business


  • Marketing Management Association (USA)
  • Academy of International Business


Chadee D, Kouznetsov A., Roxas B (2016). Innovation and corruption: Russian experience. Business Ethics: a European review. Forthcoming

Chadee D, Kouznetsov A, Kim S. (2016) Corruption: Review of literature on B2G corruption 2000-2015. Journal of business ethics. Forthcoming

Wright, C.S., Kouznetsov, A., and Kim, S. (2015). Sustainability Chimeras, Societal Marketing, and the Full Environmental Footprint of Hybrid Autos. In S. Devasahayam (ed), Sustainability in the Mineral Sector, Taylor and Francis, CRC press, ISBN: 978-1-4987-3302-1

Chadee, D., Kouznetsov, A., & Roxas, B. (2014). Institutional Reform and Export Competitiveness of Central and Eastern European Economies. Geo-Regional Competitiveness in Central and Eastern Europe, the Baltic Countries, and Russia, 1-32.

Kouznetsov, A., Dass, M., & Schmidt, P. (2014). Entry mode decisions: The effects of corruption and weak law enforcement on foreign manufacturing SMEs in post-communist Russia. Baltic Journal of Management, 9(3), 277-293.

Kouznetsov, A. and Wright, C.S. 2013. What’s in a Name? – A Virtuous Cycle, The Marketing Review. 13(4), 27-39.

A Kouznetsov, M. Daas (2010) Areas of corruption in the Distribution of Foreign Made Goods Where a Firm’s Size and Origin Play a Role: The Russian Experience, Journal of East-West Business 16, 24-44.

Kouznetsov A. Jones (2009) Conditions in Russia and their Effects on Entry Mode Decisions: A Qualitative Study Identifying Issues for Further Research in the Area of Country Conditions and their Impact on Entry Mode. Marketing Management Journal. 19 (4), 84.

Kouznetsov M. Daas (2009) Does the Size Matter: A Qualitative Study of Corruption. Baltic Journal of Management, 5(1), 51-67.

A Kouznetsov (2009) Country Conditions in Emerging Markets and Their Effects on Entry Mode Decisions of Multinational Manufacturing Enterprises: Evidence from Russia, International Journal of Emerging Market, 4 (4), 375-388.

A Kouznetsov (2008) Entry Modes Employed by Multinational Manufacturing Enterprises and Review of Factors that Affect Entry Mode Choices in Russia The Business Review, Cambridge 10(2).

Conference and working papers

George G., Jones A., Kouznetsov A. (2013) Codes of Ethical Conduct: Language Evaluation. Tenth Asia-Pacific Management Accounting Association (APMAA) Conference (published in proceedings).

Kouznetsov A. (2013), Dunning’s location advantage and political conditions in emerging markets: the manufacturing firm size and its entry mode in emerging markets, ANZAB conference.

Kouznetsov (2006), “SME and Corrupt Practices in the Former Soviet Union”, Department of Economics Seminar, Moscow University (July)

Kouznetsov (2005) “Developing Teaching Materials for the Business School”, Moscow Pedagogical Institute (June)

Kouznetsov (2004) “Foreign SMEs in the distribution sector in Russia”, Russian School of Economics, St. Petersburg. (July)