Dr Shikha Luchmun
Title
Dr
Qualification abbreviations
Advanced Dip Marketing (CIM- UK), MBus [Marketing – VU(Mel)], MBus [Tourism – VU (Mel)], DBA [VU (Mel)]
Profile
Employed as full time lecturer in the Higher Education Department. Have also been teaching at Victoria University for the past 1 year. Before joining Holmes Institute, Shikha worked at Jetstar for 6 years in their Customer Care Department.
Research areas
- Marketing
- Strategy
- Management
Teaching interests and areas
- Introduction to Marketing
- Global Management
- Strategic Management
- Business Research
- Consumer Behaviour
- Business Research
Memberships
- ACIM (Associate Member of the Chartered Institute of Marketing)
- Member of the Golden Key Society
Publications
Conference papers
Luchmun, S & Nguyen, T.-H. (2017, 4-8 December). Competitiveness of domestic airlines in Australia. Paper presented at the Australian and New Zealand Academy of Management (ANZAM) Conference, RMIT University, Victoria, Australia.